Visual product configurators are powerful tools that enable customers to self-select options that will immediately impact the final result. These 2D and 3D products can be customized to suit the needs of every customer.
Unlike traditional static images, these configurable experiences place control in the hands of the consumer, giving them confidence that they’re buying exactly what they want. It improves the overall customer experience.
Increased Conversions
Unlike static product images that only show the front of the garment or the back of the chair, visual configurators allow buyers to move around the product and view it from different angles. They can also click buttons that change parts like colors, materials, and add-ons.
It allows them to feel confident in what they’re purchasing, which reduces order errors and returns. It also helps them build loyalty and trust with the brand they keep returning to, leading to referrals and new customers.
Visual product setups not only improve the consumer experience but also save time and money for businesses by removing the need for photography and other content creation procedures. For example, many configurators can automatically calculate pricing based on user options. It saves time and eliminates any surprises for customers at checkout. Additionally, a visual product configurator can create print-ready files, bills of materials, and assembly instructions for manufacturing. These can then be shared with channel partners and resellers, reducing training costs.
Increased Customer Satisfaction
Consumers who purchase custom products from your business are not only more comfortable ordering them, but they’re also likely to come back again. Increased loyalty and repeat business are indications that your company provides a high-quality customer experience, boosting your bottom line.
With the help of visual product configuration tools, customers can see exactly what they’ll be getting when they hit the “order” button. It eliminates any confusion about what they’ll receive and anxiety over whether their order will match their expectations.
Many visual product configurators, such as Expivi’s 3D Configurator, allow users to switch colors, textures, and more in real-time. It allows them to understand better what they’re purchasing, reducing any surprises at checkout and saving time for sales reps. Additionally, some CPQ software solutions can automatically calculate prices based on customer-selected parts or components, eliminating human intervention. It is ideal for complex or engineered-to-order products. Powertrak AR is an example of this type of solution.
Reduced Returns
A common problem for e-commerce retailers is high return rates, costing businesses billions of dollars yearly. The primary reason returns happen is that shoppers need a clear idea of what the product will look like. A visual product configuration tool gives them a realistic preview of the product they are personalizing and helps them make an informed decision about their purchase.
It will reduce the risk of buyer’s remorse and help them avoid costly mistakes by giving them confidence in their selections and ensuring they receive what they ordered. Using configurator software to design products in advance can eliminate a lot of costly surprises down the line and boost sales.
There are various visual product configurators, such as 2D ones, which show a flat image that does not move, and 3D configurators that allow customers to rotate the product and change its appearance. Some tools even offer automated pricing calculations based on the selected parts or components, so there’s no need to worry about surprises during checkout.
Efficient Sales Process
Product configurators help manufacturers cut lead times and lower production costs. Using top-tier visualization tools to guarantee accuracy enables users to reduce reworks and avoid costly mistakes that could have catastrophic effects.
Consumers who see what their customized products will look like feel more comfortable pressing the order button. This confidence boost will likely result in fewer returns and increased customer loyalty, which are considerable benefits for businesses and manufacturers.
Visual configuration tools generate 2D or 3D images on-the-fly as the shopper selects product options from your online catalog. They can choose the paint color, trim level, leather seats, spoiler, and more—these choices instantly appear in the configurable model. It is precious for products with complex customizations, such as furniture, where consumers want to see how different components will fit together.
Whether deploying a 2D visual configurator or an advanced photorealistic product experience, this type of digital sales tool helps to increase the efficiency of your entire sales process. For example, it can reduce manual tasks such as comparing product specs or sending emails with custom pricing and delivery information.
Increased Efficiency
A visual product configurator streamlines the entire process of designing a custom solution for customers and making that product. The process is significantly faster than traditional methods of manually creating a quote and specifications. The resulting efficiency allows sales representatives to spend more time educating prospects and closing deals.
It translates into fewer product returns and a more significant impact on the bottom line for manufacturers. Returned products are costly for shipping and handling, can lead to negative reviews, and may even result in the customer choosing a different brand.
A visual product configuration tool is a great way to help consumers overcome these concerns and feel confident enough to press the order button. Whether a 2D or 3D experience, a configurator allows buyers to discover complete lines of products with customizable elements, giving them an idea of what they can expect when the product arrives at their door. It helps them feel comfortable about a purchase requiring assembly and installation before it can be used.
