SOCi 80m series, a marketing platform situated in San Diego, California, and designed for multi-location advertisers, secured a $80 million Series D fundraising round.
Afif Khoury, the CEO and co-founder of SOCi, and Doug Winter, the CEO of Seismic and a member of the SOCi board, each made personal investments in the round, which was headed by JMI Equity with participation from current investor Ankona Capital.
With investments in its sales and marketing teams, product developments, and smart M&A activity, the company plans to use the cash to accelerate growth.
SOCi, a localised marketing platform established in 2012, was created especially for multi-location marketers to enhance and modify their localised strategy. Ace Hardware, Anytime Fitness, The Hertz Corporation, Nekter Juice Bar, and more than 350 other national and international businesses use the platform to handle local search, social, reviews, and advertising campaigns for more than 100,000 distinct business locations.